Search Engine Optimization
Many small business owners think they have to start out by paying for Pay-Per-Click (PPC) ads, or Facebook ads in order to get search engine results – this is not the case. Utilizing your expertise and all of the knowledge you already have, and combining it with your company’s website, you have a seriously powerful tool.
Organically improve your search engine rankings by adding more content to your website, utilizing what your business offers. What questions do prospective customers always ask you? Write a blog about it! Create a FAQ’s section talking about some of these points, without totally giving away all of your trade secrets. By including those phrases and keywords through your website, you will naturally climb the ladder and soon be at the top of the results in front of the people who are looking for your services!
Search Engine Optimization sounds like intimidating digital marketing jargon, but it’s a simple as getting your buzzwords onto your website and letting your passion and expertise do the rest!