With today's fast paced environment businesses need to always be reinventing themselves. This can mean a new campaign with a tagline that drives sales for that quarter, or a new roll out of a updated website design with consistent, updated graphics for the products and services they offer. The realm of brand identity graphics ranges from website banners, promotional materials, merchandise, social media graphics, program graphics, etc.
As a business it is important not only to show a sense of consistency, but that you are always looking to try something new, be better, change with the times, and embrace the needs and wants of the customer.
What is Brand Identity anyway? There is a difference between your company’s brand identity and the logo itself. Branding graphics use the same visual style and color palette as your logo to create a consistent brand identity for your company on print materials, promotional materials, social media and more. Your brand’s identity spreads even further than your graphics, and utilizes taglines and slogans to get your message out to consumers. Branding conveys the heart of your business – what is your mission, your vision and purpose in your industry?