Managing a Busy Career and Hectic Life
Advice for Women Entrepreneurs
Guest Blog Written by Sarah Bull at Economy Mom
Are you a female business owner wondering how other entrepreneurs keep up with the demands of work and family? You’re not alone. According to the National Association of Women Business Owners, there are 11.6 million others just like you, female entrepreneurs facing the challenge of trying to keep all those balls in the air, working long hours and wondering what it means to have a balanced life. Entrepreneurs are driven, passionate and talented people who love what they do. But along the way, it may be necessary to find a more balanced approach, one that helps you fulfill obligations to clients and employees without sacrificing the needs of friends and family.
Assuming you and your life partner are both busy people, achieving balance is probably a challenge for both of you. Try sitting down and assessing what needs to be done at home, everything from laundry to helping kids with homework and getting to parent-teacher conferences. Be honest and objective about where those responsibilities usually fall. You may find you’re carrying the lion’s share of the load and could benefit from a more equitable distribution. Or there might be a relative or close friend who’d be willing to pick the children up from school and run some personal errands for you.
If you’re a single parent, or if you and your partner are both stretched to the limit – a common enough situation these days – it’s time to outsource. Consider hiring a housekeeper or a trusted and well-trained childcare professional at home to help ease the burden.
Rather than taking on more tasks than you can handle in the workplace, delegating those jobs can help you retain a more manageable schedule. For example, you can hire a web designer to create a more user-friendly and engaging site. KSAVAGER Design & Photography offers expert web design services and can create a clean and modern website that’s designed to cater to your customers’ experiences.
You can also hire an HTML expert to help enhance your company’s website (which can then help to boost your company’s ROI). Make sure that whoever you hire understands the key fundamentals of web development and has experience working with the latest HTML specification. At the same time, hiring an SEO (search engine optimization) specialist can help your website rank higher on search engines, meaning that your website will appear more prominently in the search results for keywords that relate directly to you and your business.
Seek a more flexible schedule
It’s not uncommon for business owners to feel responsible for everything that takes place at the office and to have trouble delegating. It’s understandable: You’ve invested a lot in your business venture and will do whatever’s necessary to make it successful. As a business owner, you have the opportunity to work flexibility into your schedule. Why not take advantage of it? Make time for family and friends by blocking off time in the afternoon once in a while. Schedule meetings and client appointments in the morning and set aside a few hours for a child’s soccer game or take in a movie or play tennis with some pals.
Use technology to the fullest
Technology can be your best friend if you’re a business owner trying to juggle multiple responsibilities. It can help you with everything from invoicing clients to cataloging inventory to providing better ways of taking payments from customers or clients. Dig a little deeper where you can to see how technology can support your efforts through new systems or apps. For example, it might take a few tweaks to update your credit card payment system to a more convenient approach.
Always Be Prepared
You never know when a client is going to want additional information on your experience or background, which is why it pays off to keep your portfolio and resume up to date. Even if you don’t envision needing it, you don’t want any surprises, particularly if you’re courting new clients. Take some of the pressure off, and make your credentials shine, by using an online resume template to craft a resume you’ll be proud to provide. Don’t forget to update it every so often to reflect any accomplishments or changes to your business.
Business trips are part of the job when you’re a business owner. Sometimes it’s necessary to spend time with clients, which can mean being away from home for days at a time. Look for alternatives that will suit your customers’ needs, like video conferencing, or consider taking family along for a little business tourism, especially if you’ll be in an interesting location where there’s lots to do and see. And try to “bundle” customer trips by seeing multiple clients on the same trip rather than ducking out for a day or two at a time, then doing the same thing the following week.
As an entrepreneur and working parent, you know you’ll always have a full slate. It’s the lifestyle you accepted when you decided to be your own boss. With so much responsibility on your shoulders, it can feel like you have to do everything and end up taking on too much. Look for help and ways to build flexibility into your schedule, and learn the beauty of delegating. It’s your prerogative as a business owner.
Courtesy of Pixabay.com
Guest Blog Written by Sarah Bull @ Economy Mom